December 16, 2022

Creative Principles from Pixar

During the process of making Toy Story, Pixar incorporated couple of key principles into their culture. These became their pillars and decision making guidelines.

Story is King

They put story above everything else. Pixar vowed not to let the technology, merchandising possibilities etc get in the way of good storytelling. For them, a movies story was the guiding light.

Trust the Process

They tried to trust and stick to the process of making a good movie and telling good stories despite the inevitable difficulties, failures along the way. Pixar gave artists creative freedom, gave directory control, and trusted people to solve problems.


  • Creativity Inc. (Ed Catmull), Chapter 4: Establishing Pixar's Identity