Campaigns are email like messages where brands can reach-out to multiple reporters without any hassle
Year
2021
Platforms
Responsive Web
Role
Research, Interaction Design, UI Design, Prototyping, User Testing
Team
Co-founder, Tech Lead, Product Designer (Me), Developers
First step for me was to learn about the existing workflows, features and the people using this feature by talking to the founders, internal users and the development team. In addition, I used Lucky Orange Analytics to observe and identify some experience issues with the existing designs.
Based on the findings, I explored some initial ideas by defining some user-flows, use-cases and sketching a few rough ideas. This helped me turn ideas into tangible visuals to get feedback and have a conversation with stakeholders.
After some initial discussions, I started working on wireframes which helped conduct better conversations around the feature, and get better feedback from all stakeholders.
After a few rounds of discussions, feedback and accommodating changes in business needs, I designed the final interface and interactions. We also redesigned the sidebar to be more scalable along the way.
After the designs were done, we went around the company to request feedback from various stakeholders. Based on feedback and suggestions, I revised and updated the designs. This feedback-iteration loop went on for some time.
Green background colour means the feedback was taken care of.
Along with colleagues, we conducted user interview with a few internal users who also happen to be PR Industry experts. We got a lot of feedback about intricate details and suggestions to make their lives easier.
Overall, the final designs were a huge improvement with a cleaner interface, improved experience and usability in addition to a more efficient workflow and new features.
In addition to the feedback prior to this, we added a few more use-cases, features and functionalities subsequently to design a more accommodating and efficient experience.
